This research explores how community identity can influence voter turnout. We tested this through a GOTV experiment, sending over 43,000 mailers to low-propensity voters in four distinct Houston neighborhoods during the 2023 municipal election. We find that the local nonprofit’s mailers effectively mobilize low-propensity voters, significantly increasing turnout.
Acknowledging the challenges residents face in accessing information for local elections, our study examines whether providing candidate details can increase turnout. In collaboration with local nonprofits, we distributed nonpartisan voter guides to about 10,700 low-propensity voters in the 2023 Houston mayoral election. This reduced the informational barriers to voting and encouraged informed electoral participation.
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